Digital ads and in-person experiences are often treated as separate strategies, but the real power lies in blending them together. By integrating digital ads with real-world interactions, businesses can create stronger customer connections, increase engagement, and drive more conversions. Whether you run a brick-and-mortar store, host events, or rely on foot traffic, merging online advertising with physical experiences is a game-changer. Here’s how to make it work.
1. Use Geotargeting and Retargeting Ads to Follow Up
When customers visit your store or event, they often browse but don’t make an immediate purchase. Instead of letting them walk away, use geotargeting and retargeting ads to stay in front of them after they leave.
- Geofencing allows you to serve ads to people within a specific physical location, like your store or a competitor’s business.
- Retargeting ads remind visitors of products they browsed in-store, bringing them back to complete the purchase.
For example, a boutique can use retargeting ads to show a customer the exact outfit they
2. Turn Physical Interactions into Digital Engagement
Bridging the gap between in-person experiences and digital ads can be as simple as giving customers an easy way to stay connected after they leave your location.
- Use QR codes on receipts, product packaging, or signage to direct customers to exclusive discounts, email sign-ups, or loyalty programs.
- Encourage customers to scan a QR code to leave a review or follow your business on social media.
- Offer a text message opt-in at checkout for future promotions and personalized offers.
For example, a restaurant could place a QR code on tables leading to a VIP email list that provides customers with a discount on their next visit, ensuring they stay engaged even after they leave.
3. Integrate Social Media with In-Person Experiences
Your customers are already using social media while they’re in your store—why not make it part of the experience? Encouraging user-generated content (UGC) can increase brand awareness and bring more people into your business.
- Create an Instagram-worthy in-store display and encourage customers to take photos and tag your business.
- Use a branded hashtag and display it prominently so customers can share their experiences.
- Offer a discount or incentive for customers who check in on Facebook, leave a Google review, or share a post about your business.
For example, a coffee shop could design a unique neon sign perfect for selfies, and then run a hashtag campaign where customers who post and tag the business get entered into a monthly giveaway.
The Future of Marketing is Hybrid
Businesses that successfully merge digital ads with real-world experiences see higher engagement, stronger brand loyalty, and increased sales. By leveraging geotargeting, QR codes, social media, and text marketing, you can create a marketing strategy that connects with customers both online and offline in meaningful ways.
Want to learn more? Read our blog, “Paid Advertising: Drive More Conversions in 5 Easy Steps.”
