If your content disappears during the summer, so do your leads. While your competitors are slowing down, you can build visibility and trust that compounds into the fall. This is your go-to summer social media checklist to keep your business top-of-mind, fully optimized, and growth-ready, even if you’re taking Fridays off.
Let’s make your content work smarter while the sun’s out!
Optimize Your Profiles for Summer-First Impressions
Before diving into content, get your foundation right:
- Update your bio with current offers or seasonal messaging.
- Use a bright, clear profile photo (logo or professional headshot).
- Refresh your Facebook cover photo with a summer-themed visual.
- Double-check your contact info and website links.
Pro Tip: Add a CTA, such as “Message us to book your summer consult,” directly in your Instagram bio or pinned post.
Build a Summer-Ready Content Calendar
Summer doesn’t need more content, it needs the right kind of content. Aim for:
- 3 to 5 feed posts per week
- 2 to 4 stories per day
- 2 to 3 reels per week (especially for Instagram, Facebook, and TikTok)
Rotate between:
- Behind-the-scenes moments (events, team, office life)
- Summer how-tos or pro tips related to your industry
- Product or service spotlights tied to summer themes
- User-generated content or testimonials with a seasonal hook
Bonus: Use Canva’s Magic Resize or ChatGPT to repurpose posts across platforms.
Timing and Platform Nuance
Not all platforms perform the same in the summer. Here’s what to know:
- Instagram and TikTok favor short-form video: Prioritize Reels and Stories
- LinkedIn engagement dips in July: Post early mornings and lean into your personal brand content
- Facebook remains key for community connection and local promotions
Post during peak engagement windows (typically 8–10 AM or 6–8 PM, depending on your audience) and schedule in advance using tools like Meta Business Suite.
Build Captions That Do More Than Talk
Use the hook → value → action formula:
- Hook: “Ready to stay top-of-mind this summer?”
- Value: “We’ve created a proven checklist to help you show up online without burning out.”
- Call to Action: “Download the free checklist or book a strategy session with our team.”
This structure not only stops the scroll, but it also drives traffic, sign-ups, and conversations.
Hashtag Tips That Actually Work:
- Use 3 to 10 relevant hashtags per post; too many can trigger spam filters.
- Mix broad hashtags (like #marketingtips) with niche-specific or local ones (like #MonroeSmallBusiness or #RealEstateMarketing2025).
- Place hashtags at the bottom of your caption, separated by a line break, to keep your messaging clean.
- Avoid repeating the same hashtags every time; rotate them based on the content and audience.
Think of hashtags as a categorization tool, not a magic growth hack. When used strategically, they help your best content reach the right people, not just more people.
Integrate Light AI to Save Time, Not Water Down Your Voice
AI isn’t the enemy of authenticity. Use it to:
- Generate caption drafts with your brand tone.
- Repurpose long posts into reels or carousels.
- Brainstorm summer post ideas based on industry trends.
The trick? Use AI to assist, but always add human polish.
Track, Tweak, Repeat
Review your metrics weekly:
- Best-performing post format (carousel, reel, image?)
- Engagement rate per caption style
- Peak engagement hours
- Profile visits and click-throughs
Use this data to inform what to double down on and what to cut.
Want the Full 2025 Summer Strategy Guide?
We’ve updated our most popular resource with fresh insights, AI-powered tips, and platform-specific strategies for this year. If you’re ready to simplify your summer marketing and stay visible while your competition checks out, this guide is for you.
Inside you’ll get:
- The full Summer Social Checklist
- 20+ content ideas and caption starters
- Social media best practices for 2025
- Industry-specific ideas for retail, real estate, healthcare, and more
- Posting frequency recommendations
Download the updated 2025 “Sun, Sand, and Sales” Strategy Guide now. Then schedule a 15-minute Summer Strategy Refresh with our team, and we’ll show you exactly how to tailor it to your business goals.
This summer, don’t just stay active, stay strategic!
Ready to learn more? Read our blog, “How Storytelling Trumps Hard Selling in Social Media.”
