The holiday season is when small businesses either shine or get lost in the noise. The average person sees over 4,000 marketing messages a day, but remembers fewer than ten. The difference isn’t always creativity or budget. It’s timing.
Today’s shoppers are discovering, comparing, and buying in between the everyday moments of their day. They scroll during coffee breaks, research at lunch, and shop from the couch at night. The brands that win aren’t the ones shouting the loudest, they’re the ones that understand how to be present at the right time, in the right place, with the right message.
At The Digital People, we help brands master that timing, showing up from morning to night to turn awareness into measurable action
Understanding the Modern Shopper’s Journey
Modern shoppers don’t move in a straight line. Their decisions are influenced by what they see online, hear on a podcast, or pass by on their morning drive.
That means the customer journey isn’t one channel, it’s a collection of moments.
During the holidays, these moments multiply. People are switching between devices and platforms all day long, and your brand needs to meet them wherever they’re paying attention.
At The Digital People, we help businesses build campaigns that align with these key touchpoints, creating a full-day strategy that works across channels and devices.
Where We Focus: The Key Touchpoints
We design campaigns that mirror how people actually shop, using data to understand their habits throughout the day. While we tailor every strategy to the client, here’s how we think about visibility:
- Morning Awareness (DOOH): Morning commutes and coffee runs are prime awareness moments, where shoppers form their first impressions of the day. We use Digital-Out-of-Home (DOOH) ads to spark recognition before the daily scrolling begins, building familiarity that lasts all day.
- Midday Discovery (Social + Native): By midmorning, attention shifts to social and mobile feeds as people browse for inspiration. We design seamless native and social ads that turn curiosity into interest, keeping your brand visible as part of their daily routine.
- Decision Time (Display + Retargeting): By early afternoon, shoppers start researching products, reading reviews, and comparing prices across multiple sites. We use display and retargeting ads to reintroduce your brand, which builds trust and keeps you in the running when they’re ready to buy.
- Afternoon Re-engagement (Audio): The midday slowdown is a high-value window for reinforcement, as people tune into music or podcasts. We include short, conversational audio placements that keep your brand top of mind and build connection through familiarity.
- Evening Conversions (Email + CTV): Evening is the conversion zone where awareness turns into action as consumers unwind and complete purchases they considered earlier. We combine personalized email remarketing with Connected TV (CTV) video campaigns to reinforce your story and drive measurable sales.
It’s not about being everywhere, it’s about being strategically present where your customers already are.
How The Digital People Makes It Work
We don’t believe in one-size-fits-all marketing. Every business has its own rhythm, audience, and goals.
Our process focuses on three key principles:
- Integration – We align your creative, media, and messaging across every platform so each touchpoint builds on the last.
- Data-Driven Decisions – We use performance insights to guide when and where your message appears, ensuring every dollar you spend delivers measurable value.
- Human Connection – We never lose sight of what actually drives engagement: authenticity, relevance, and timing.
By combining digital precision with creative storytelling, we turn ordinary campaigns into experiences that feel personal because they are.
Why It Matters
If you’re running ads in one place, like social media or email, but ignoring others, you’re missing most of the journey. Today’s shoppers interact with 6–8 touchpoints before making a purchase.
Holiday marketing isn’t just about promotions, it’s about positioning. The brands that win in Q4 are the ones that think beyond ads and sales.
They plan early.
They stay consistent.
And they invest in strategies that follow the consumer from awareness to conversion.
At The Digital People, we help you close those gaps. Our strategies connect awareness, engagement, and conversion into one consistent flow, so your brand stays visible and memorable all day long.
Let’s Make This Holiday Season Count
You don’t need to overhaul your marketing to see better results. You just need a smarter, more connected approach.
If you’re ready to:
- Reach customers where they actually spend their time
- Turn awareness into measurable sales
- And make this your most successful holiday season yet
Then it’s time to talk to The Digital People. We’ll help you craft a full-funnel strategy that gets your brand noticed without wasting your time or your ad dollars.
Schedule a free consultation today and let’s map your customer’s digital day together.
Ready to learn more? Read our blog, “Why Local Businesses Should Be Using YouTube for Marketing.”
