Three seconds is probably all the time you have to make someone stop scrolling.
It may sound harsh, but it is true. People are busy and we all know their feeds are crowded and their inboxes are full. Your business is competing with everything from breaking news to baby pictures to someone’s dog wearing sunglasses.
So here’s the question: Why should they stop for you?
The brands winning are those who can get to the point faster. Don’t be fooled into thinking it’s by posting more, as that is not the answer.
Start with the basics- a strong headline or an interesting first sentence, or a video that gets right to the point.
Say something worth hearing, and say it before people move on. You don’t have long to get their attention. The reality is you have about three seconds.
The takeaway: Don’t bury the good stuff. Lead with it.
Getting attention is only the first step. Your content, website, and digital ads all need to work together to turn that attention into action. If your marketing is getting seen but isn’t getting the results you want, it may be time to take a closer look at what happens after those first three seconds.
Put our talented, local team to work for your business. Visit The Digital People to learn how we can help you build a stronger digital presence.
And if your ads are getting attention but your leads aren’t following, read our latest blog, “Why Are My Digital Ads Getting Clicks But Not Leads?” for a closer look at what could be standing between the click and the conversion.
Frequently Asked Questions
How long do you have to get someone’s attention online?
You may have only a few seconds to capture someone’s attention before they continue scrolling.
How can I make my content more attention-grabbing?
Lead with a strong headline, an interesting first sentence, or a video that gets to the point quickly.
Does posting more content increase engagement?
Not necessarily. Creating content with a clear message and strong opening can be more effective than simply posting more often.
Why is the beginning of my content important?
Your opening gives people a reason to stop scrolling and pay attention to what your business has to say.
How can I turn attention into action?
Your content, website, and digital ads should work together to guide people from initial interest toward taking the next step.
