Ad Budget Reality Check: What $500, $1,500, $5,000 Do
If you’ve ever asked, “Is $500 enough for ads?” you’re not alone. At The Digital People, we see it every week: businesses want leads, but they don’t want to waste…
Facebook in 2026: Reels, Comments, Follower-First Signals
Facebook marketing in 2026 rewards content that earns real attention and interaction. If your Facebook business page feels stuck, the fix usually isn’t “post more.” It’s building content that triggers…
2026 Content Trends: What’s Working Now in Digital Marketing
The way people consume content keeps evolving, and what worked even a year ago isn’t guaranteed to work now. But while algorithms, formats, and platforms keep changing, one thing hasn’t:…
How to Turn Holiday Shoppers Into Year-Round Customers
The holidays may bring record numbers, but most of that excitement disappears once January hits. The challenge isn’t capturing attention, it’s keeping it through a holiday marketing strategy. At The…
How to Reach Holiday Shoppers All Day Long
The holiday season is when small businesses either shine or get lost in the noise. The average person sees over 4,000 marketing messages a day, but remembers fewer than ten.…
Why Local Businesses Should Be Using YouTube for Marketing
While many business owners are still busy updating their Google Business Profile (which is still essential), a powerful shift has been happening quietly in the background: YouTube has become one…
Digital Advertising for Small Businesses: Why It’s Essential
We live in a world where people check their phones before their mail, scroll before they stroll, and Google before they go. If your business isn’t showing up where people…
Radio and Digital Marketing: Why They Work Better Together
In today’s digital-first world, traditional media often gets overlooked. But radio advertising isn’t outdated. It’s a powerful tool that, when paired with digital marketing, creates a full-funnel experience that builds…
AI and Authenticity: How Smart Brands Win Trust
In a world where AI can write, design, and even sell for you, it’s easy to lean too hard on automation. But here’s the truth: AI can amplify your message,…
Short-Form Video: Why It’s Dominating Marketing
If your brand isn’t leveraging short-form video marketing, you’re already behind. What started as viral dances on TikTok has become the most effective content strategy for capturing attention, building trust,…