While many may think that Google Business Profiles aren’t crucial to their business, that is far from the truth! It can actually be damaging to your business if you don’t properly claim your profile. In this blog, we will review the dangers of not claiming your Google Business Profile.
Someone not associated with your business could claim it.
A competitor or stranger could claim your Google Business Profile and post whatever they like about your company or even edit contact details. Too many people use these online profiles for calling, getting direction requests, and looking at websites for you to afford to have your business listing in someone else’s hands.
You will be unable to control changes to information on your profile.
Anyone who sees a Google Business Profile can suggest edits to it, and Google will also make edits based on information it finds on the web. Without claiming your profile, you will not have the ability to review and accept or deny edits before they go live.
Customer reviews will go unanswered.
You will be unable to thank customers for the good reviews that they leave or properly address a review that is not favorable. Google considers regular review responses in how high up in search results your listing appears when people are looking for products or services that you offer.
You will be unable to post fresh information about promotions, specials, products, and more.
Google offers high visibility online real estate for you to be able to regularly post information about your business and current offerings. Not taking advantage of that can put you at a competitive disadvantage.
A Google Business Profile mean more to your business than just another feature on Google. It provides critical information to potential customers, showcase reviews of your products & services, and boosts your SEO! If your business is having trouble claiming your Google Business Profile, contact The Digital People. As a digital marketing firm based in Louisiana, we pride ourselves in assisting local businesses boost their online presence!
