If content creation feels more exhausting than exciting right now, you’re not alone. Mid-year
burnout is common, especially for business owners and marketing teams juggling social media,
email campaigns, blogs, and promotions, all while trying to stay “on-brand.”
But here’s the good news: You don’t need to burn everything down to regain momentum. You just need a strategic refresh. Let’s break down the 5 signs you’re in content burnout, and what to do about it that won’t require starting from scratch.
Sign #1: You’re Posting…But Nothing’s Landing
You’re consistent, but engagement is low. No comments, few clicks, and your content feels like
it’s being swallowed into the void.
What to do: Audit your top-performing posts from the past year. Instead of chasing new ideas, revive and repurpose what already worked.
- Turn a high-performing post into a reel
- Expand a caption into a blog post
- Turn a testimonial into a visual quote
Tip: Sometimes the algorithm isn’t the problem; the energy behind the content is.
Sign #2: You Have No Idea What to Say Anymore
You’ve cycled through promotions, holidays, and helpful tips. Now your brainstorm board is
blank. What to do: Zoom out and revisit your content pillars (educate, entertain, inspire, convert). Ask:
- What’s changed in your industry?
- What’s your audience struggling with right now?
- What do you want to be known for six months from now?
You’re not out of content, you’re out of clarity. Refresh the strategy, not just the content.
Sign #3: Your Brand Voice Feels…Off
You’re unsure how to sound like your brand anymore. Every caption sounds forced, formal, or
flat. What to do: Revisit your brand voice guide. If you don’t have one, this is your sign to create it. Ask:
- How would your brand talk at a summer barbecue?
- What phrases or tone do you use often in real life?
Then rewrite 3 existing posts in that voice to practice bringing consistency back into your copy.
Sign #4: You’re Avoiding Your Content Calendar
You dread opening your scheduling tool. Planning content used to feel creative; now it feels like
busywork. What to do: Scrap the current plan. Do a one-week experiment instead:
- Pick a theme for the week (behind-the-scenes, Q&A, testimonials)
- Post 3–4 times using different formats (image, reel, carousel)
- Observe what felt easiest and what performed best
This gets you back into flow without a full reset.
Sign #5: You’re Thinking About Quitting Everything for a Three-Month Break
If you’ve fantasized about ghosting your audience “just for the summer,” you’re likely deep in
burnout. What to do: Instead of quitting, lighten the load:
- Batch 2 weeks of evergreen posts
- Schedule re-shares of past top content
- Let one platform go silent while you focus on your strongest one
A short, intentional pause (not a full retreat) can restore creative energy, and your audience
likely won’t even notice.
Refresh Without Reinventing
You don’t need to change platforms, rebrand, or hire a new team. You need strategy,
simplification, and space. That’s why we created the Content Burnout Recovery Kit, a free downloadable resource with:
- 10 content prompts to spark fresh ideas
- A “reclaim your voice” worksheet
- A one-week content refresh plan
Download it here or book a Discovery Call with our team. We’ll help you identify what’s still working and build on it. Let’s get you out of burnout and back to showing up with confidenceand clarity!
Ready to learn more? Read our blog, “Mid-Year Marketing Gut Check.”
