June isn’t just for pool days and summer sales. It’s your halfway point. And if your marketing efforts feel scattered, stagnant, or misaligned, it’s time for a gut check and a mid-year marketing audit
The truth is, many businesses spend the first half of the year in execution mode without stepping back to ask: Is this actually working? This mid-year marketing audit will help you assess what’s worth keeping, what to cut, and what to shift before Q3 begins.
Step 1: Compare Your Goals to Your Results
Let’s start with the big question: Are your marketing efforts tied to clear business goals, or just activity?
Ask yourself:
- What were our core business goals in Q1 and Q2? (Revenue, brand awareness, new customers?)
- What marketing activities did we run to support those goals?
- What worked? What didn’t move the needle?
If you can’t connect specific tactics (like Instagram posts, email campaigns, or ad spend) to measurable outcomes, it’s time to tighten the strategy.
Step 2: Audit Your Channels
Not every platform needs equal energy. Use your data to see what’s pulling its weight:
- Which social platforms are getting you the most engagement, leads, or conversions?
- Is your email open rate improving or flatlining?
- Are Google Ads or social ads providing a real return?
Cut or scale back anything that’s consuming time or budget but not delivering results. Reinvest that energy into what’s working.
Step 3: Evaluate Your Content Quality and Consistency
It’s not about more content, it’s about better content.
Run a quick content audit:
- Is your brand voice clear and consistent across platforms?
- Are you posting with intention, or just filling a calendar?
- Have you repurposed your best-performing posts into other formats (Reels, blogs, carousels)?
You don’t need to reinvent the wheel. You need to know which wheels are getting traction, and spin those harder.
Step 4: Align Summer Campaigns With Q3 Goals
Look ahead: What do you actually want to accomplish this summer?
- Grow your list?
- Launch a new offer?
- Increase local visibility?
- Book out fall appointments in advance?
Build your July content calendar with those goals in mind. Use your summer social checklist (if you haven’t downloaded it yet, you should) to stay consistent; just make sure it’s not disconnected from your bottom-line goals.
Step 5: Take Advantage of “Quick Win” Tweaks
- Refresh your Instagram bio or pinned post with your current offer
- Add a lead magnet to your website or Linktree
- Set up automated follow-up emails for new leads
- Re-run a high-performing post with updated graphics or CTAs
These simple moves can create real momentum without launching something new.
Want Help Running Your Mid-Year Marketing Audit?
If your marketing hasn’t delivered the results you hoped for this year, don’t wait until December to fix it. June is your reset button, and a simple audit now can save you thousands in wasted time and ad spend later.
You don’t need a full rebrand or a massive campaign. You need clarity, consistency, and a plan that’s aligned with your actual business goals.
Book a Marketing Gut Check with our team. We’ll help you pinpoint what’s working, what’s not, and what to shift, so you can move into Q3 with focus and momentum. Because strategy shouldn’t take the summer off!
Ready to learn more? Read our blog, “How to Merge Digital Ads with In-Person Experiences.”
