OTT/CTV ads are a form of advertising that many businesses may not know about! Because more and more of the population is turning to streaming television instead of cable, these ads can be an effective way to reach people.
What does OTT/CTV stand for?
OTT stands for Over-the-Top, which refers to streaming services such as Hulu, Netflix, Disney+, and more. CTV, or Connected TV, refers to the devices that you watch these streaming services on. Some examples are Roku devices, smart TVs, gaming consoles, and others.
Streaming has become more and more popular lately, with many younger families choosing to cut the cord to watch their favorite shows whenever they want through streaming. With ad-supported versions of these streaming services becoming more prominent, it’s a great opportunity to start advertising there!
What are OTT/CTV Ads?
OTT ads are video ads usually found before or between shows on streaming services, like the ads on Hulu. CTV ads, on the other hand, appear alongside apps and menu screens and can be videos or static images. Both of these types of ads are not found on cable TV, like normal television commercials.
What are the benefits of OTT/CTV advertising?
There are several benefits to OTT/CTV advertising, especially since many households are choosing to cut cable and move on to streaming instead for their entertainment.
- Reach those without cable- Most people who have signed up for streaming services have chosen to cut the cord to cable. OTT/CTV ads ensure you still reach this audience without running cable tv commercials, which have become less effective over time.
- Better targeting capabilities- Unlike TV commercials, OTT/CTV ads can target specific demographics, interests, geographic areas, and more, so you can ensure your ads will reach your target audience!
- More interactive ads- OTT/CTV ads have the ability to be interactive. Advertisers can sometimes include QR codes and clickable buttons on ads to better engage with audiences.
In conclusion, OTT/CTV ads can be a great option for those looking to reach a large, targeted audience through entertainment services. If you’re interested in running OTT/CTV ads for your business, we can help! Contact The Digital People today to learn more.
And if you’ve enjoyed this post, take a look at our article on “Why Display Ads?” to learn more about another type of online ad!
