If you own a business or are looking to grow one, you’re going to want to keep reading. Pinterest is turning into a search engine powerhouse and it doesn’t seem to be slowing down anytime soon. Most people look at Pinterest as just another social media platform where you can save pins for inspiration and not as a way to leverage your business. We’re going to explain why your business should be on Pinterest and how you can start using it to grow your business.
How Can Pinterest Grow Your Business?
Pinterest is one of the best places for brands that want to drive more traffic to their website and build a community that is inspired by your products. Not to mention, it’s FREE! Yes, you can put money behind your content on Pinterest, but there is so much room to grow organically compared to other social media platforms.
On Facebook and Instagram, it’s very hard to build an audience without advertising. This is why many influencers and businesses are using Pinterest to not only grow their business, but grow their audiences on other platforms. You don’t want to miss out on the potential gains that Pinterest has to offer, so are you ready to start your Pinterest journey? Checkout these tips to help you start growing your business page. 👇
Tips For Growing Your Business Reach On Pinterest
- Create A Business Account: First thing is first, make sure your account is a business account. Once you have made a business account, you’re going to need to optimize your bio and business information.
- Posting: Consistency is key when it comes to Pinterest. The amount of posts you make in a week doesn’t really matter, just make sure you’re posting consistently every week.
- Keywords: Adding keywords to every pin you publish is important. You need to do keyword research and know what keywords are trending every month in order to truly optimize your reach. There are many paid and free tools out there that can help you find the right keywords, one being Pinterest Trends.
- Idea Pins: Pinterest is heavily prioritizing Idea Pins right now. Idea pins get much more engagement than regular pins, which makes it easier for your brand to get seen by more people.
