Resources - The Digital People

2026 Content Trends: What’s Working Now in Digital Marketing

By Kamryn Huggins December 15, 2025General Digital Marketing, Other Fun StuffNo Comments

The way people consume content keeps evolving, and what worked even a year ago isn’t guaranteed to work now. But while algorithms, formats, and platforms keep changing, one thing hasn’t:…

How to Turn Holiday Shoppers Into Year-Round Customers

By Kamryn Huggins December 1, 2025General Digital Marketing, Other Fun Stuff

The holidays may bring record numbers, but most of that excitement disappears once January hits. The challenge isn’t capturing attention, it’s keeping it through a holiday marketing strategy. At The…

How to Reach Holiday Shoppers All Day Long

By Kamryn Huggins November 17, 2025General Digital Marketing, Online Ads, Social Media

The holiday season is when small businesses either shine or get lost in the noise. The average person sees over 4,000 marketing messages a day, but remembers fewer than ten.…

How Social Media Algorithms Actually Work in 2025

By Kamryn Huggins November 3, 2025Social Media

Social media algorithms decide what we see, when we see it, and why we engage. In 2025, these algorithms are powered by AI-driven personalization, designed to reward relevance, retention, and…

Why Local Businesses Should Be Using YouTube for Marketing

By Johnna Van October 20, 2025General Digital Marketing, Search Engine Optimization (SEO), Social Media

While many business owners are still busy updating their Google Business Profile (which is still essential), a powerful shift has been happening quietly in the background: YouTube has become one…

Digital Advertising for Small Businesses: Why It’s Essential

By Johnna Van October 6, 2025General Digital Marketing

We live in a world where people check their phones before their mail, scroll before they stroll, and Google before they go. If your business isn’t showing up where people…

Radio and Digital Marketing: Why They Work Better Together

By Kamryn Huggins September 22, 2025General Digital Marketing, Other Fun Stuff

In today’s digital-first world, traditional media often gets overlooked. But radio advertising isn’t outdated. It’s a powerful tool that, when paired with digital marketing, creates a full-funnel experience that builds…

AI and Authenticity: How Smart Brands Win Trust

By Kamryn Huggins September 8, 2025Artificial Intelligence (AI), General Digital Marketing

In a world where AI can write, design, and even sell for you, it’s easy to lean too hard on automation. But here’s the truth: AI can amplify your message,…

Short-Form Video: Why It’s Dominating Marketing

By Kamryn Huggins August 25, 2025General Digital Marketing, Social Media

If your brand isn’t leveraging short-form video marketing, you’re already behind. What started as viral dances on TikTok has become the most effective content strategy for capturing attention, building trust,…

Evolving Search Landscape: The New Rules of SEO

By Kamryn Huggins August 11, 2025Search Engine Optimization (SEO)

Remember the days when SEO meant obsessing over a handful of keywords and link-building? While those tactics aren't entirely gone, the evolving search landscape has changed dramatically. It's no longer…

Radio and Digital Marketing: Why They Work Better Together

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