SEO in 2026: What Still Moves Rankings
SEO in 2026 is simpler than the internet makes it sound, and harder than most businesses treat it. At The Digital People, we see the same pattern: companies chase “SEO…
Ad Budget Reality Check: What $500, $1,500, $5,000 Do
If you’ve ever asked, “Is $500 enough for ads?” you’re not alone. At The Digital People, we see it every week: businesses want leads, but they don’t want to waste…
Landing Page vs Website: Best Ad Destination in 2026
When you pay for clicks (Facebook ads, Instagram ads, Google Search ads), the link you choose can make or break your results. A click is not the win. The win…
Facebook in 2026: Reels, Comments, Follower-First Signals
Facebook marketing in 2026 rewards content that earns real attention and interaction. If your Facebook business page feels stuck, the fix usually isn’t “post more.” It’s building content that triggers…
2026 Content Trends: What’s Working Now in Digital Marketing
The way people consume content keeps evolving, and what worked even a year ago isn’t guaranteed to work now. But while algorithms, formats, and platforms keep changing, one thing hasn’t:…
How to Turn Holiday Shoppers Into Year-Round Customers
The holidays may bring record numbers, but most of that excitement disappears once January hits. The challenge isn’t capturing attention, it’s keeping it through a holiday marketing strategy. At The…
How to Reach Holiday Shoppers All Day Long
The holiday season is when small businesses either shine or get lost in the noise. The average person sees over 4,000 marketing messages a day, but remembers fewer than ten.…
How Social Media Algorithms Actually Work in 2025
Social media algorithms decide what we see, when we see it, and why we engage. In 2025, these algorithms are powered by AI-driven personalization, designed to reward relevance, retention, and…
Why Local Businesses Should Be Using YouTube for Marketing
While many business owners are still busy updating their Google Business Profile (which is still essential), a powerful shift has been happening quietly in the background: YouTube has become one…
Digital Advertising for Small Businesses: Why It’s Essential
We live in a world where people check their phones before their mail, scroll before they stroll, and Google before they go. If your business isn’t showing up where people…