Resources - The Digital People

Radio and Digital Marketing: Why They Work Better Together

By Kamryn Huggins September 22, 2025General Digital Marketing, Other Fun StuffNo Comments

In today’s digital-first world, traditional media often gets overlooked. But radio advertising isn’t outdated. It’s a powerful tool that, when paired with digital marketing, creates a full-funnel experience that builds…

AI and Authenticity: How Smart Brands Win Trust

By Kamryn Huggins September 8, 2025Artificial Intelligence (AI), General Digital MarketingNo Comments

In a world where AI can write, design, and even sell for you, it’s easy to lean too hard on automation. But here’s the truth: AI can amplify your message,…

Short-Form Video: Why It’s Dominating Marketing

By Kamryn Huggins August 25, 2025General Digital Marketing, Social Media

If your brand isn’t leveraging short-form video marketing, you’re already behind. What started as viral dances on TikTok has become the most effective content strategy for capturing attention, building trust,…

Evolving Search Landscape: The New Rules of SEO

By Kamryn Huggins August 11, 2025Search Engine Optimization (SEO)

Remember the days when SEO meant obsessing over a handful of keywords and link-building? While those tactics aren't entirely gone, the evolving search landscape has changed dramatically. It's no longer…

Content Burnout Is Real: 5 Signs You’re Burned Out

By Kamryn Huggins July 22, 2025General Digital Marketing, Social Media

If content creation feels more exhausting than exciting right now, you're not alone. Mid-yearburnout is common, especially for business owners and marketing teams juggling social media,email campaigns, blogs, and promotions,…

What’s the Difference Between Branding and Marketing?

By Kamryn Huggins July 8, 2025General Digital Marketing, Other Fun Stuff

A Simple Guide for Business Owners If you're a business owner who’s ever wondered why your ads aren’t converting, why your socialmedia feels flat, or why your messaging keeps changing,…

Mid-Year Marketing Gut Check

By Sarah Fuller June 17, 2025General Digital Marketing

June isn’t just for pool days and summer sales. It’s your halfway point. And if your marketing efforts feel scattered, stagnant, or misaligned, it’s time for a gut check and…

The Summer Social Media Checklist You Didn’t Know You Needed

By Kamryn Huggins June 3, 2025Social Media

If your content disappears during the summer, so do your leads. While your competitors are slowing down, you can build visibility and trust that compounds into the fall. This is…

How Storytelling Trumps Hard Selling in Social Media

By Kamryn Huggins May 19, 2025General Digital Marketing, Social Media1 Comment

Social media is flooded with brands pushing discounts, promotions, and “buy now” messages. But here’s the problem—people don’t log into Instagram or Facebook to be sold to. They’re looking for…

How to Merge Digital Ads with In-Person Experiences

By Kamryn Huggins May 5, 2025General Digital Marketing, Online Ads, Social Media

Digital ads and in-person experiences are often treated as separate strategies, but the real power lies in blending them together. By integrating digital ads with real-world interactions, businesses can create…

Radio and Digital Marketing: Why They Work Better Together

Mid-Year Marketing Gut Check

The Summer Social Media Checklist You Didn’t Know You Needed

How Storytelling Trumps Hard Selling in Social Media

How to Merge Digital Ads with In-Person Experiences

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