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Social media platforms are something that can’t be ignored when it comes to a growing business. People are spending more and more money online and current events are only accelerating that spending shift.






As humans we want everything to be simple and easy to understand, but social media isn’t always like that. Learning how to increase your reach, your sales, and your following can be overwhelming.

This is why we want to give you a breakdown of every social media platform, so you can understand which ones are best for your business. You can be on every platform ever made, but only a select few will help your business in the long run. All of the platforms are great in their own ways, just like your business. Now, let’s get to the breakdown.

Facebook, A Giant of Social Media Platforms

This is one that almost every business should have a page for. There have been many rumors about Facebook “dying off” and only being for “older people”, but we are here to tell you otherwise. Facebook is KEY to building a foundation for your business, especially if you’re the locally owned small business in town. Apart from Google, Facebook is where people tend to go to get numbers, addresses, menus, and updated business hours.

Facebook is also a great platform for advertising. Most businesses find it hard to get their normal feed posts to be seen. This is why it’s important to look into Facebook ads and the different ways it can increase your reach.

Instagram, Image and Interaction Rich

Instagram is one of the most popular social media platforms today. This is the platform for you if you have a business that can show constant creativity, post quality pictures, and have products/services that create a strong CTA (Call-to-Action). Here are some things that do the best on Instagram right now: fashion, beauty, fitness, health, positivity, etc.

Instagram can be used by anyone and everyone, so don’t be discouraged. Once you figure out how to post exciting content that pertains to your business, all you have to do is keep going. Following trends and popular hashtags is a great place to start.

Pinterest, The Digital Scrapbook Of Social Media Platforms

Pinterest is a great place to start building your SEO and blog traffic. If you have a business that has intriguing photos and content, then you should start building your Pinterest. This is the platform where people go to find inspiration, quotes, and ideas. More women are on this platform than men, so consider that.

This platform creates a way for you to increase your sales with the shopping experience it provides to its users. So if you sell products, you should start optimizing Pinterest for your business.

Twitter, A Rolling Conversation

Twitter is the place where businesses can showcase their brand’s voice. Businesses like Wendy’s are known for their unique voice on Twitter.

Wendy’s account receives a lot of engagement and has made the business more relatable to their audience. Feel like you have your own unique voice that Twitter users may gravitate towards. Give it a go.

YouTube, Video Goodness

Youtube is the most popular free video-sharing platform in the world. Many businesses pay YouTubers with high followings to showcase their products and provide reviews. This is great for building trust and showing that your products are authentic.

YouTube is also used as a solid video advertising platform where you can set daily and monthly budgets to fit your needs.

LinkedIn, Business Networking and Know How

LinkedIn is a career networking platform designed for business professionals. It’s heavily used for B2B sales and interactions. It allows you to build trust, credibility, connection, and authority. It also allows you to share work-related information with others and keep a list of professional contacts at your fingertips.

If you are looking for other businesses to team up with or you just want to get your business out in front of professionals, LinkedIn is a great place to do that.

Still have questions about how social media can help your business, and what platforms you should be on? The Digital People can walk you through it! Give us a shout out.

For more Digital Marketing tips, check out:

Why Google My Business Is Important For Local Businesses