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So, you have a great business and/or product? You’re ready to tell the world all about it! Use social media to get the word out.

With over 3 billion people around the world using social media platforms, they can be a wonderful way to promote your brand and gain community recognition. They offer effective and inexpensive ways to reach your customer base quickly. Below are 5 tips to help!

Actionable Steps You Can Take On Social Media

1. Social is a great way to humanize your brand and help your customers get to know YOU. Use your voice and connect to followers by conveying your persona. Don’t be afraid to be different and yourself! You want your followers to remember you. Don’t get lost in the crowd! 

2. Whatever your business may be, social media provides the opportunity to establish yourself as a leader in your industry! Post helpful hints and tips. Be a knowledge resource for your followers. This will help you build trust within your target demographic and show that you truly care about your audience’s needs. Show them who the expert is! 

3. Determine which platform your potential customers are spending their time online using. Choose that platform and dominate it! You can still maintain profiles on the others, but focus most of your time and energy on this one. 

More Ways To Grow Your Business With Social

4. In order to get the most out of the time that you invest in your social media profiles, apply the 80/20 rule! Your followers don’t want to be constantly pitched to. 80% of your posts should inform, educate, and entertain your audience and only 20% should directly promote your business. Facebook, Instagram, Twitter, etc. are always evolving. Be sure to stay on top of all the latest trends and changes!

5. Although social media is a wonderful tool to implement as part of your marketing plan, it should be used in conjunction with other techniques and tactics in order to maximize its effectiveness! Contact us at  The Digital People if you would like to explore how we can help you grow your business on social media!