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Even before the invention of the modern smartphone, web developers have been trying to find ways for online content to be auto-scaled to look good across a variety of devices. 

Responsive websites have been a crucial innovation stemming from these efforts. These websites, if you aren’t aware, move and mold to the screen they are placed on. They keep the website looking relatively the same whether on a laptop, iPad, or cell phone. 

In today’s online world, if your website isn’t built responsively from the get-go, you’re wasting money and driving customers away.

According to, there are over 8.4 Billion unique, web-enabled devices today, and not everyone has the same screen size or browser. On average, 51% of the time spent online is done via a mobile device. How does your website look and function for all these consumers?


In the early days of the internet, it was common practice for websites to be made to fit whatever size the monitor was of the developer that made the site. Once it was obvious that the internet was the wave of the future, website creation exploded, but only for optimized viewing on one size screen.


The first website I built, back in 2003, was to showcase recipes for tofu. It looked great on my monitor but presented problems for people that we’re viewing it on other size monitors.

Look at this example of what an article on Wikipedia’s website looked like to a Nokia cell phone user of the time. 


Source: Alexis Rondeau – Flickr CC by 2.0

Fast forward to 2007 and Apple’s release of the iPhone. This trailblazing phone came with Safari, a mirror copy of the Safari browser present on the Apple computers of the time. Apple continued to quickly innovate, releasing the iPad around a year later and rolling out the iPhone 3G, the first device to offer apps. 

Web developers now had a wide range of possibilities when it came to what they could do with this pocket computer including apps. But what if your business didn’t have thousands of dollars to shell out for someone to make you an app? You had to make sure your website was responsive. 


And that brings us to today. Most modern websites are responsive for the reason I listed above. If your site is not, it is an absolute necessity to make the switch to responsiveness. The savvy Internet users of today expect nothing less. You work too hard to let your website stand in the way of your business. 

Want more information on how The Digital People can assist with a responsive website? Contact us today.