As TikTok has increased in popularity as a social media platform, it has also been rising in popularity as a search engine! About 40% of Gen Z utilizes TikTok as a search engine, so it’s important to consider search engine optimization (SEO) for your TikTok account just as you would for your website!
What is SEO for TikTok?
TikTok SEO (Search Engine Optimization) is the process of optimizing your TikToks to rank higher on search engines. Search engines, such as Google, now bring TikToks into the search engine results page!
As you can see, Google sometimes also brings in YouTube Shorts, so you can also use these strategies for other short-form videos.
How do you do SEO for TikTok?
Implementing SEO for TikTok is easy! Just add keywords throughout your videos and be mindful of what keywords are relevant and trending for your niche. Add these keywords to:
- Captions
- The video audio
- On-screen text
- Closed-captioning
- Hashtags
How do you do keyword research on TikTok?
Keyword research on TikTok is simple. All you have to do is look for variations of terms related to your niche. For example, if you own a small business that sells crocheted items and want to create instructional videos, you would begin by searching TikTok for phrases like “crochet for beginners,” “how to crochet,” “simple crochet stitches for beginners,” and so on.
From here, you’ll get suggestions for other words as you scroll down. You can see an example of this below. Choose one of these suggestions as the main keyword for your TikTok, such as “cute things to crochet” You can also use the first few videos that pop up as inspiration for your keywords.
Keywords can also be found on TikTok underneath the search bar or in the comments section of certain videos. Some of these words can be totally random, but they can still be helpful.
If you’re interested, Google is also a great place to do keyword research for TikTok. If you need more help on this, check out our article on keyword research here.
