Keyword Research serves an essential part of any business marketing strategy. By understanding the keyword terms that your target audience uses when looking for your products and services, you can better reach them with your marketing.
How To Do Keyword Research?
First, think about your products and services and what general terms describe them. For example, if you owned an outdoor furniture store you might come up with a a list that includes lawn chairs, fire pits, and patio sets.
Once, a list of general terms has been gathered, you can work with a variety of handy online tools to explore the phrases that people often use to search for your offerings.
A great place to start is with some simple Google Searches. Type in your term such as lawn chairs and see what variations come up in the following sections of the search page.
The Search Bar
The Related Searches Section Found In Middle Or Bottom Of The Page
Doing these Google searches with a variety of your relevant terms can help you quickly build a list of terms that people commonly search by for your products and services.
Bing offers the same type of keyword phrase suggestion tools on its search results pages.
More Tools For Keyword Research
Other tools that are easy to use for keyword research include:
Answer The Public– Up to 3 free keyword searches a day. Subscriptions are available. Results appear in easy to follow visual circles by categories of questions, prepositions, comparisons, and more.
Keyword Tool-A limited amount of search information across search engines, social media outlets, Amazon, and other is available for free. Paid subscriptions are available.
WordStream-Allows for search by a variety of countries and industries for keyword variations. Also, quickly displays estimated low and high end costs if were to purchase paid search ads for terms.
To get a true feel for which search terms get the most volume of use on an ongoing basis, you will most likely need to do a paid subscription to the keyword service of your choice, if even for a little while.
How To Put Your Research To Use To Grow Your Business
Once you know the terms that people search by to find your business, you can incorporate them in different ways into your marketing materials ranging from print pieces to online ads and company properties. For example, if your website has an online shop, see if there are areas in the product descriptions where you can insert keywords. Be sure to make the language flow naturally and only include those keywords that are directly relevant.
Also, keyword research can be helpful for your social media! Search engines crawl just about everything online including social media accounts. Including keywords and phrases in your posts, bios, and videos ensures that Google get the right messages about who your company is and what you offer.
Making your keyword research the foundation of your marketing messages will help you laser focus on meeting customer needs and stretch your marketing dollars further.
Cite: https://blog.hubspot.com/marketing/
