Search engine optimization (SEO) isn’t as scary as it seems when you have the right tools to help you out! Here are some of our favorite SEO tools and resources to help you get on the right track.
SEO Tools
Moz is one of the SEO tools that can do many things, but one of its greatest uses is for keyword research! With the company’s keyword research tool, you can find common phrases people search for based on words you enter into their search bar. You’ll also see the relevancy of the phrases and the monthly search volumes.
Moz also has a few other tools for competitor research, link building, and other SEO research. This makes it a great all-in-one tool!
AnswerThePublic allows you to see questions people are asking based on the topic you search for. The data is formatted how the questions were asked such as, “what,” “how,” “why,” to make it easier for you. This way, you can see how to phrase your content to help answer people’s questions online. Below is an example of some results you’d get.
ChatGPT is great at so many things. You can use it for all kinds of SEO research and writing! You just need to prompt the AI to give you some keyword ideas or other content. The results will appear in just a couple of seconds. The best use of ChatGPT is for inspiration.
Keep in mind, if you’re using the free version of ChatGPT, it will not be able to pull any information on events that happened after 2021. It was trained up until that year!
More Handy SEO Tools
Google Analytics is a powerful website analytics tool that allows you to track and measure various aspects of your website’s performance. It comes free from Google. All you need to do is create an account and hook it to your site to get started!
Google Analytics is a great SEO tool because it allows you to measure and understand how users are visiting your website. This means you can better determine whether or not your SEO strategy is working best for your business.
It’s amazing how just a simple Google search can help you with your business’s SEO! Google gives you great ideas for keyword research. Simply type in a bit of your keyword and see what Google auto-fills. There are also sections on Google’s Search Engine Results Page that are titled “Other People Ask” where you can see similar questions that have been asked. This is also a good reference for keyword research.
Google Search can give you insight into where your website is ranking for certain keywords. The best way to do this is to switch to incognito mode, which will allow to see where your site ranks without local search being a factor. Because where you rank is based on several factors, your location is often one of the greatest factors, which means your site can sometimes rank #1 for phrases due to location.
SEO Learning Resources
HubSpot is a great resource for SEO advice! It also has lots of information on other areas of marketing, such as digital advertising, social media, and more. The site’s blog is continuously updated with new articles and you can access a section of the website called “HubSpot Academy” where you can take classes to help you better understand certain subjects. You can even get certifications!
The Moz Blog features mostly SEO content on their blog. They offer advice on strategy, SEO best practices, digital marketing tips and tricks, expert advice, and more. Like HubSpot, the Moz Blog offers some trainings you can do to help you understand key topics.
Search Engine Journal is another great resource for insights on SEO. One of the best parts of this blog is that it posts a lot of news and updates about Google, Bing, and other platforms. This way, you can better understand the changes happening in the industry.
The Keyword is a blog by Google that offers updates, news, and best practices for its products such as Google Search, Chrome, YouTube, and others. It’s a good place to get information news straight from the source!
Neil Patel is one of the most prominent entrepreneurs known for his digital marketing expertise. His blog gives helpful insight on SEO tips and tricks and information on search engine platform updates that may affect you.
Conclusion
Having the right SEO tools and resources on hand can make a difference to any business owner looking to boost their online presence. Get in touch with The Digital People today to enhance your business’s search engine optimization!
