Many people believe that search engine optimization (SEO) and social media are two independent digital marketing strategies, however, that couldn’t be further from the truth! Social media can actually improve your SEO. Learn more below.
Social Media Can Boost Web Traffic
Posting to social media regularly can help you gain followers and engagement, but it can also help you gain traffic to your website. By promoting your website through social media, you’ll be more likely to increase traffic. Website traffic can impact SEO efforts because it shows search engines, like Google, that your content is relevant and users find it valuable.
For example, if you own a boutique that sells clothes online, add a link to the caption when you post a picture of a product you sell, or you can add a caption to your profile’s bio. This way, your customers will have a way to get to your website.
Social Media Can Promote Brand Recognition
Social media can promote brand recognition by being a platform where businesses can share more about their brand’s personality, values, and more. By posting regularly and interacting with users, you can create a brand that people can recall in the future. This means they will be more likely to search for you online.
If you own a restaurant and interact with potential customers regularly online, those people will be more likely to remember you by those interactions. Later on, when they go to search for a restaurant, they’d probably be more likely to remember yours first and search it online.
Social Media Can Help Show Keywords on Search Engines
Google and other search engines crawl social media accounts for valuable information or keywords. When these search engines pick up on important details, they’ll associate that info with you.
For example, if a wedding photographer uses social media to showcase their portfolio, they should add relevant hashtags to their posts to reach people who might be searching for those terms online, such as #weddingphotographer or #MonroePhotographer. Also, they can add keywords like “Monroe, LA, Photographer” to their caption or bio to try to reach those individuals who are searching for photographers in Monroe, LA.
Overall, social media can be a powerful tool for improving search engine optimization. By using social media to drive web traffic, promote brand recognition, and show keywords on search engines, you can increase your online visibility and drive more traffic to your website.
If you enjoyed this article, check out this blog on “Biggest Digital Marketing Mistakes.”
