In the digital age, having an outdated website can hold your business back. It can communicate that your company is behind the times and doesn’t look trustworthy. In the article below, we will share 3 signs that it may be time for a website redesign.
1. Your website is not mobile-friendly.
With mobile phone usage rising, your company’s website should adapt to these changes. Nearly 60% of all web traffic comes from smartphones. If you aren’t adapting your site to smaller screens, you’re definitely losing out on visitors, clicks, conversions, and valuable business.
Having a mobile-friendly website is one of Google’s key ranking factors for SEO. This means that having a non-mobile-friendly website can negatively impact your SEO ranking by your website not being included in search results. A website should work seamlessly on desktop, mobile, and tablet formats, or in industry jargon, responsively.
2. Your website has an outdated design
While your website’s structure may still work fine, having a site with an outdated design can make your site look old. This can make your company seem behind the times. A modern, redesigned website can communicate trustworthiness and credibility. You also don’t want potential customers to think your site is a scam!
As technology changes, the structure of an older website can break or start to malfunction. Updating your website inside and out ensures that your site is secure and useable.
3. Your website needs to reflect a rebranding
If you’ve recently changed your business’s name, logo, color scheme, or product offerings, it’s time to update your website! You should edit your website to reflect these changes in branding to ensure all marketing materials are cohesive. You want customers to recognize your brand whether that be from your website, a TV commercial, or any other advertising!
Conclusion
An outdated website can undermine your digital marketing strategy by delivering a poor user experience. By opting for a website redesign, you ensure your customers have a great experience no matter where they interact with your brand.
Websites are more than just a place to house your information. They are one of the crucial places customers interact with your business!
Enjoyed this article? Check out this one on “3 Ways To Increase Website Traffic” for more!
