Once you have a website created, you may think it won’t be long until your site swarms with traffic, but actually, it can take a lot of work to get people to come to your site. Did you know there are multiple ways to increase website visitors? Here we break down 3 ways to increase traffic to your website.
Run Digital Ads
If you have the money, paying to advertise your business and website is an effective way to increase traffic to your website. By utilizing methods such as Google Ads, Facebook Ads, or targeted display ads, you can target your ads to specific audiences based on demographics, interests, and behaviors.
Targeting helps ensure that your ads are seen by people who are most likely to be interested in your products or services. Online ads are helpful because they can get you results and drive traffic to your website quickly. Visit our digital ads page for more information on the various types of online advertising!
Keep Social Media Accounts Up-To-Date
Maintaining updated social media profiles and accompanying social media content is one of the best free ways to promote your business and website. By creating engaging content online, you can steadily drive traffic to your website and increase the visibility of your brand. Also, add your social media icons to your website so people visiting your website can also follow your social media accounts!
Utilize A SEO Strategy To Increase Traffic To Your Website
Another long-term traffic growth tactic is to create and implement an Search Engine Optimization (SEO) strategy! It’s an organic method of driving traffic to your website by naturally incorporating into your content keywords phrases that people use to search for your products and services. SEO can take up to 6 months or more to see results but it can be highly effective in driving quality traffic to your site. To learn all about finding those valuable keyword phrases that people are using to search for what you offer, dig into this guide to Using Keyword Research To Grow Your Business.
