TikTok is a social media platform that has taken the world by storm with over 50 million daily users. From live streams to videos such as GRWMs (Get Ready With Me), TikTok has something for everyone.
So how can businesses use TikTok to their advantage? By showcasing their brand to the world. This can be through live streams, behind-the-scenes, or even fifteen-second ads. One of the most important parts of a successful TikTok is the hashtag, which is similar to a bookmark on social media. They mark a certain topic or category that is on trend or piques a person’s interest. Discovering the best hashtags for TikTok is essential for relevancy and capturing your audience’s interest.
A hashtag can be tapped on and every video using that hashtag is featured on that page. An example is shown below.
3-Steps to Finding the Perfect TikTok Hashtag
Now that we know what hashtags are, let’s get into finding the best hashtags for TikTok.
- Find a community.
When thinking of the best hashtag, look for topics that the video relates to. For example, if your TikTok is about a college football game then the hashtag should relate to football in some sort of way and the football communities can give you ideas. Coaches, players, and fans are part of those communities.
- Keywords
Keywords make some of the best hashtags for TikTok because they describe the video that the user is watching. There have been points when users may not know the exact video they’re watching, but key descriptions can bring them back to that video. Let’s continue with the football example, some hashtags that could describe the video could be #FNL (Friday Night Lights) or #Gameday. They’re not long, but they make the point that the video is trying to showcase.
- Staying with the Trend
The one thing about hashtags is staying in the know. The best hashtags for TikTok are usually the ones that are trending. Some hashtags don’t have to be about the video, but it’s about what’s trending on TikTok. That’s what’s fun about TikTok! The app’s always evolving, so whatever topic is going viral on TikTok, it’s best to use a hashtag that goes with the trending topic.
Conclusion
TikTok hashtags are so important as they guide users to their favorite communities and interests online. As with every social media platform, they are a big part of the Internet. The best TikTok hashtags can be found by searching communities, coming up with keywords, and staying on-trend.
