Getting social media engagement is critical because it is one of the best metrics to measure whether followers are enjoying your content. Engagement is anything that someone does to interact with your posts. These consist of likes/hearts, comments, shares, and saves. The most important form of engagement is shares, followed by comments, then likes/hearts.
Ask a question
Asking a question in your posts is a great way to get social media engagement. Followers will want to participate in answering, so this is a great way to get a conversation started. Comments are one of the best engagement forms, so think of questions to ask to facilitate conversation.
“This or that” posts, asking controversial questions (as long as they relate to your business, such as asking who enjoys pineapple on their pizza if you’re a pizza place), and hosting a poll are other great examples of using questions to get engagement. Here is an example below.
Run a giveaway
Running a giveaway or contest can be more time-consuming, but it’s a great way to get results! Run a contest on your social media account(s) where customers will need to perform some actions to enter, such as liking, sharing, and tagging someone in the comments. This way, you receive lots of engagement and get your community involved with your business.
Make sure that the prize is worth it! People will be more likely to get involved if the prize is decent. Also, ensure you read up on the rules about facilitating a contest over the social media platform you choose. There are specific rules to follow to ensure your giveaway is a success.
Post a meme
People love funny memes online, so why not boost social media engagement with a meme? However, ensure that your brand aligns with the meme you’re posting so it all comes across as cohesive. Also, review your meme beforehand to confirm it won’t be perceived as hurtful or inconsiderate. You don’t want to anger anyone!
Milestones, Anniversaries, or Birthdays
Celebrating company milestones, anniversaries, or birthdays can generate lots of engagement for your business’s page. It’s a great way to show appreciation for your team and celebrate something fun. Plus, it makes this content shareable since everyone wants to show off their achievements or celebrate a company milestone. Make it fun and sincere!
Share user-generated content (UGC)
User-generated content is an awesome way of getting engagement since it lets you interact with your audience more. User-generated content is exactly how it sounds- content that is created by users! Encourage your followers to use a specific hashtag for a chance to be featured on your social media feed, and viola! You have extra content and a way for followers to interact with you more. Once you’ve shared someone’s content, the followers will be more likely to comment on that post and share it with their friends and family. Who wouldn’t want their post shared by a brand online? It helps both of you!
Conclusion
Social media engagement is the best metric to track for your business’s social media. It shows that your customers pay attention to your business’s content and interact with it instead of viewing and scrolling away.
If your business needs assistance in gaining engagement, contact The Digital People! Our team of experts will ensure your social media posting is entertaining and attention-grabbing.
