Ad Budget Reality Check: What $500, $1,500, $5,000 Do
If you’ve ever asked, “Is $500 enough for ads?” you’re not alone. At The Digital People, we see it every week: businesses want leads, but they don’t want to waste…
How to Reach Holiday Shoppers All Day Long
The holiday season is when small businesses either shine or get lost in the noise. The average person sees over 4,000 marketing messages a day, but remembers fewer than ten.…
How to Merge Digital Ads with In-Person Experiences
Digital ads and in-person experiences are often treated as separate strategies, but the real power lies in blending them together. By integrating digital ads with real-world interactions, businesses can create…
Paid Advertising: Drive More Conversions in 5 Easy Steps
Paid advertising has become an essential tool in the digital marketing world. With the ability to target specific audiences, businesses can maximize their reach and drive conversions effectively. If you're…
Post-Holiday Marketing: Keeping the Momentum Going
The holiday season is a peak time for businesses, but what happens after the festivities end?The post-holiday period presents a unique challenge for marketers to keep the momentumgoing, ensuring that…
Why Digital Advertising Is So Important
There are over 5.18 billion people online daily and over 4.8 billion people on social media each day. With all of these people on the Internet every day, it’s no…
Facebook Boost VS Facebook Ad
When advertising on Facebook/Meta, you’re usually faced with many decisions to make that can be quite confusing! Here we break down the differences between a Facebook Boosted Post and a…
Online Advertising: Display Ads VS Social Media Ads
With numerous types of online advertisements available, business owners have a lot to choose from when advertising online. In this article, we will explore both targeted display ads and social…
Why A Landing Page Is Crucial For Ads
What is a Landing Page? Landing pages are one-page websites or webpages that users “land” on once they click on an ad. They contain more information about what is being…
Display Advertising: Everything You Need To Know
Display ads are a type of advertising we provide here at The Digital People! These ads appear on the sides of websites and follow the user across the Internet based…