When advertising on Facebook/Meta, you’re usually faced with many decisions to make that can be quite confusing! Here we break down the differences between a Facebook Boosted Post and a Facebook Ad and when it is best to use each.
What is a Facebook Boost?
Facebook Boosting is a simpler and straightforward version of a Facebook/Meta Ad. Boosting a post that is in your page’s timeline enables you to get many eyes on your post at once without having to work within the Meta Ad Center. Facebook boosts are an easy form of advertising because they take hardly any time to set up and get results quickly.
How do you boost a post?
Boosting a post is easy! All you have to do is go to the post you’d like boosted and hit boost post. After that, you fill in a little information about how much money you’d like to spend and the location where your post will be shown.
What is a Facebook Ad?
A Facebook Ad is a little more complex than a boost. This time there are more decisions to make on the demographics, interests, and geographic area you’re targeting. And instead of putting money behind a post, you’re creating an advertisement to put money behind.
How do you create a Facebook Ad?
To create a Facebook Ad, you need a Facebook/Meta Ads Manager Account. After creating your account, you’ll follow the steps to choose your goal, who you’re targeting, and more. Learn more about the basics of Facebook Advertising by clicking here!
How do I know which option is best for me?
Choosing between boosting a post and creating an ad is determined by a few things. Are you looking to spend a little bit of money or have a larger, dedicated budget? Boosting is usually cheaper, but if you are trying to create an entire ad campaign and target a specific group of people, Facebook Ads are a worthy investment.
All in all, a Facebook Ad gives you more control. Boosting a post gives you an easier way to advertise. If you’d like more information on Facebook Advertising, contact the digital marketing professionals here at The Digital People! We’d be happy to help you create the perfect campaign.
