With numerous types of online advertisements available, business owners have a lot to choose from when advertising online. In this article, we will explore both targeted display ads and social media ads and provide tips on deciding which option is right for your business.
Display Ads
Targeted display ads are the ads that appear alongside certain websites and “follow” you across the Internet. They often appear as banners or other shapes and can be static or animated with text, images, or video included. These ads can be targeted toward specific groups of people based on their browsing behavior, demographics, and interests. Targeted display ads are great at generating brand awareness and driving conversions because they can be shown to users who have already shown interest in the ad’s products or services.
As you can see from the example below, because we visited the Zales website, we will now see targeted display ads by Zales across the web.
To learn in-depth about display ads, check out our article “Display Advertising: Everything You Need to Know“.
Social Media Ads
Social media ads are a popular form of online advertising. They appear on social media platforms such as Facebook, Instagram, or LinkedIn, and can be in the form of text, images, videos, or a combination of these things. Advertisers can target social media ads based on demographics, behaviors, or interests. This allows business owners to show their ads to the right people. Unlike targeted display ads, social media ads are usually more interactive, which can increase engagement levels. Users can interact with the ads by sharing, commenting, or liking them.
How To Choose The Right Type Of Online Ads For Your Business
When deciding between display ads and social media ads, it’s important to consider your business’s specific goals, target audience, and budget. If your goal is to increase brand awareness and engagement, social media ads may be the better option. They allow for more interactive and visually appealing content.
However, if your goal is to reach a specific audience across various websites and apps, targeted display ads may work better. Social media ads may be more effective if you have a limited budget. If you have a larger budget, display ads can be worth the investment.
Ultimately, the best advertising method for your small business will depend on your specific needs and goals. It’s important to experiment with both methods and track the results to determine which option provides the highest Return on Investment (ROI). By analyzing your advertising efforts, you can gain valuable insights as to where to allocate your advertising budget to achieve the best results.
