As a lawyer, it’s very important to establish a solid online presence. It bolsters your credibility, enhances your reputation, and informs potential clients about your services. Read on to learn why local search engine optimization, digital advertising, and social media are critical parts of digital marketing in the legal industry.
Local SEO
Local SEO (search engine optimization) involves optimizing your website, social media accounts, Google Business Profile, and other forms of your online presence so it can be seen by clients in your service area more easily. You want to appear as close to the top of organic search results as you can because there are already so many lawyers to choose from online. You need to ensure your firm stands out from the rest!
Investing time and effort in local SEO, means you have a better chance of getting potential clients attention when they need you most!
Digital Advertising
Digital advertising for law firms comes in a lot of different forms. There are three main types of ads you can run:
- Targeted display ads: these ads follow the user. Once they have done an online search indicating that they are “in market” for the services that you provide, they appear on other sites that they visit online. Extensive keyword, demographics, interests, and geographic areas parameters are available.
- Social media ads: these are on social media platforms such as Facebook, Instagram, LinkedIn, and more. While targeting is not as specific as targeted display ads, it is still robust.
- Search ads: these appear at various spots in search engine results pages. You can be as specific as you like about the keyword terms and geography that you show for.
The types of ads you should choose depends on the goal you want to achieve and how large a budget you have. Digital advertising is great for the legal industry because it gets so many eyes on your business information. It can be cheaper than traditional advertising, and results can be easily tracked much more specifically.
Social Media
While social media isn’t always for selling, it can be a great way to establish your law firm’s brand and gain trust in your community. As a law firm, choose a few social media platforms, such as Facebook and LinkedIn. Post about your services, things your firm has done, customer reviews, and more. Remember, it’s important to maintain a professional appearance on social media, so keep it in mind when posting to social media.
Digital marketing has become a crucial part of running a successful legal practice in this digital first age. Don’t wait another day to put the power of digital marketing for the legal industry to work for you!
