Whether you are an electrician, plumber, carpenter, or any other trade, in the digital age, it’s critical to consider marketing your business online. When someone needs to find a plumber, they’ll most likely turn to their phone first and Google to decide who they should call. Get ahead of the curve and establish your trade’s online presence with digital marketing!
In this article, we will examine the various methods of digital marketing for the trades industry that will help you get more clients and keep the current ones you have.
Local SEO for Trades
Local search engine optimization (SEO) is all about optimizing your website, social media, and Google Business Profile so they are visible when someone searches for you locally. This form of digital marketing for trades is important. It ensures your business shows up when you are searched online.
Google Business Profile for Trades
Google Business Profile is a free tool offered by Google that allows your business to be shown on Google when related keywords are searched for. The profile displays crucial information, such as business name, phone number, address, hours, reviews, and much more. By claiming yours and filling it out, your potential customers will have all your major business information at their fingertips. An example of a Google Business Profile is shown below.
Digital Advertising for Trades
Digital advertising is crucial for digital marketing for trades because it helps spread the word about your services. It keeps your business at the top of customers’ minds and shows off services people might not have known you offer.
The Digital People’s advertising services allow us to target your customers based on demographics, geography, interests, and more, so you get the most out of your advertising dollars. These targeting techniques ensure you target the people who need your services the most.
Landing Page/One-Page Website for Trades
In today’s digital world, having a website for your trade company is more crucial than ever, even if that means having a landing page or one-page website designed for you. One-page websites have the advantage of displaying all your information in one place so it can be viewed easily. Not everyone has Facebook! Make it easy by having a landing page or one-page website built.
In conclusion, the trades industry should pay attention to digital marketing efforts to stay ahead of competition and trends. Digital marketing for trades includes local SEO, Google Business Profile, Digital Advertising, and a website.
If your business is interested in digital marketing, contact The Digital People! Our marketing professionals will help your company get more customers.
For more digital marketing tips, have a look at Why Google Ads Are Good For Local Service Providers.
