Digital marketing in Louisiana doesn’t have to be confusing! With tactics that can target your desired audience, engage customers, and drive conversions, online marketing is one of the best ways to reach customers in today’s digital age. Read on to learn more about 5 ways your business can improve its digital marketing in Louisiana.
Online Listings Distribution And Syncing
Online listings are like the modern-day phone book. They are important and syncing them ensures customers can find all of your business’s information across the internet, such as the correct name, address, contact information, and hours for the business, increasing satisfaction and trust.
Online listings are important to search engine optimization, as well. Search engines consider the accuracy of online listings as a major organic ranking factor. This means if your contact information accuracy is all over the place online, you could risk a lower search ranking!
Google Business Profile
A Google Business Profile appears once someone searches for your business or services on Google. It contain a business’s important contact information, hours, reviews, photos, and more. This profile is important for digital marketing in Louisiana because it is a great way to put lots of information about your company on Google!
Social Media Management
Social media has become an important aspect of the Internet with its ability to connect with anyone across the globe. For businesses in Louisiana, investing in a great social media presence is important because it allows your business to stay relevant in your area and allows you to see what people are saying about your business. It’s great for connecting with your customers, announcing important news, and sharing your values and story.
Choose social media platforms that are right for your business. After this, determine what type of content to post. For example, if you are a restaurant in New Orleans, LA, you’ll most likely want to be on Facebook & Instagram, posting photos of your food, reviews, videos, and more!
Search Engine Optimization
Search engine optimization, or SEO, is the process of ensuring that your business’s website is search-engine friendly. This process involves optimizing the content on your website and social media pages to attract viewers by using keywords and phrases they use when searching online. SEO is important because it organically drives customers to your website.
Let’s say your business was an electrician located in Alexandria, LA. Some keyword phrases to include naturally on your website would be:
- electricians in Alexandria, LA
- electricians near me
- electricians in my area
- Alexandria, LA electricians
Digital Ads
Digital ads come in many shapes and sizes. They can be targeted display ads, social media ads, or search engine ads. Whichever ad type you choose, you’ll be sure to find something that’ll help you with your digital marketing in Louisiana!
Targeted Display Ads
These ads appear along the sides or tops of websites. Once clicked, they will take you to a landing page where you can find more information. Targeted display ads can be highly targeted, which means they can hit specific demographics.
Social Media Ads
Social media ads can be on any social media platform of your choice! It’s best to research which platform houses most of your target market, however. This way, you don’t risk wasting any money. For example, if you’re a small business that sells games and gaming accessories in Baton Rouge, LA, your demographic might be younger. This means you’ll need to choose platforms that those younger demographics are frequently on!
Search Engine Ads
Search Engine Ads are those that appear at the top or in search engine results. They usually have the word “sponsored” or “ad” above them to differentiate them from regular search results.
Conclusion
As a digital marketing firm based in Monroe, LA, The Digital People strives to assist businesses like yours to succeed, no matter the location in Louisiana. We help companies in Shreveport, Alexandria, New Orleans, Baton Rouge, Lake Charles, West Monroe, and all points in between! For more information about any of our services, contact us today! We’ll be glad to help you and your company succeed in the online world.
