What is Email Marketing?
Email marketing is the process of sending marketing messages to customers on an email list that you’ve obtained from various means, including your website, customer orders, and other sources. If you’ve ever signed up for a loyalty program or coupons from your favorite store, you might’ve gotten a few emails before with messages such as “20% Deal Starting Now!”, etc…
How is Email Marketing Beneficial?
Email marketing is beneficial to small businesses because it allows you to send personalized messages to your customers directly. It can be used to maintain relationships with your customers and to spread the word about sales!
Because those on your email list have willingly opted-in to your messages, you know those people genuinely want to see your messages and engage with them. You can provide content to meets their needs and interests on an ongoing basis!
Email marketing allows for a level of personalization greater than many other forms of marketing, creating a more engaging and individualized experience. For instance, when you collect first names from your customers, you can insert those into emails. You can also segment your messages into categories depending on customers’ interests.
Things to Remember
Email marketing does have important guidelines that should be strictly followed! First, you should not email people without their consent. To comply with regulations, you should have people sign up to receive emails from you voluntarily, opting-in to your communications. Some ways to collect emails include:
Offering an ebook, printable, webinar, or other valuable tool.
Providing exclusive offers for email subscribers .
Additionally, remember to always include a clear unsubscribe/opt-out button at the bottom of your emails. It’s a legal requirement and shows that you care about your customers.
Conclusion
All in all, email marketing is a powerful tool that can help small businesses thrive in the digital age because of its personalization, ability to connect with your audience, and promotion of products and services. While there are a few rules that you must follow to run a successful campaign, the results can be worth it!
If you’re interested in email marketing for your business, contact The Digital People today! Our team is well-versed in email marketing and helping you get the results you need.
For more digital marketing tips, take a look at Why Content Creation Is Important For Businesses.
