According to Bright Local, 98% of consumers read online local business reviews, so they are super important to your business’s reputation and trustworthiness. Customers value these reviews almost as much as they do suggestions from family or friends, so encouraging your customers to post reviews is a great idea.
Having new reviews posted frequently by satisfied customers not only reinforces your credibility, but also shows that your business is active and popular.
How do you get new reviews regularly?
Here are some ideas to generate business reviews from customers if you’re a brick-and-mortar or e-commerce business:
- Place a flyer with a reminder & QR Code in customers’ bags for them to scan.
- Verbally remind customers at checkout.
- Send a link to the review site when sending the confirmation email and include it in your ongoing outreach to customers such as in online newsletters.
- Create a social media post to spread the word about reviews.
Timing is crucial if you ask for reviews in person. Approach customers when they are satisfied with your products or services so that you are more likely to receive a higher rating & so that they don’t forget to write a review. If possible, explain to your customers why positive reviews are so important and what a difference they can make in helping to grow your business. Satisfied customers are some of the best business ambassadors that you could ever find.
Although it’s recommended to strive for 4-star reviews or higher, it’s essential to respond to all reviews, regardless of the number of stars. This shows that your business cares about customer satisfaction. For further information on how to answer reviews, read our article on the “Importance of Responding to Google Reviews” here.
By implementing these strategies to generate more reviews, you can enhance your business’s online presence, credibility, & potentially attract new customers!
