Even though it’s hard to believe, the holidays are right around the corner! Holiday advertising should be planned soon, so take a look at these 4 easy tips to get you started on holiday advertising for 2023.
Determine your holiday advertising goals
What are you trying to achieve with your holiday advertising? Do you want to generate more leads, in-store visits, calls, or clicks to your website? Planning these things makes creating ad content a lot easier!
One great way to create clear, obtainable goals is to ensure they are SMART. This stands for specific, measurable, achievable, relevant, and time-bound. SMART goals are a proven method of planning out goals because they are more detailed and also allow you to achieve better reporting.
Determine your target audience
While you should already know your target audience for your business, do you have specific audiences defined for your holiday advertising? Understanding how these groups of people shop, what they like to buy, and in what quantity will shape your holiday advertising strategy.
Decide holiday advertising method
Once you’ve decided on your goals and target audience, you should determine your advertising methods to best reach your audiences Here are some ad avenues to consider:
- Targeted Display Ads (follow the user to websites they visit.)
- Social Media Ads (such as Facebook, Instagram, TikTok, and Pinterest.)
- OTT/CTV (ads on streaming and connected television.)
- Search Engine Ads (Google and Bing.)
The methods that you choose should be decided on based on your goals and audience.
Create your offer
Once you’ve decided on all of the above, it’s finally time to create your offer! Use eye-catching visuals and ensure you’re using holiday colors to go with the theme. If applicable, incorporate video into your campaign(s) since video has become so popular in recent years!
Prepping for the holidays is crucial to stay ahead of your competition. Be sure to grab our in depth free printable guide to holiday social media marketing for loads of tips and social media templates. Also, The Digital People in Monroe, LA, is always available to help! We’re a digital marketing agency located in Louisiana with a team of experts ready to assist you and your business’s needs across the nation.
