Search engine optimization (SEO) is the process of improving a website and other online presences so they’re more likely to rank higher on Google’s Search Engine Results Page (SERP). But did you know that there are multiple types of SEO? In this post, we’ll discuss the differences between on-page and off-page SEO and how they affect a website’s search visibility.
On-Page SEO
On-page SEO involves making content and code on the website more search-engine-friendly and relevant to keywords and topics.
An important part of On-page SEO is optimizing the website for search while also making it friendly to visitors, which means not solely focusing on keyword stuffing to improve rankings. Create content that people will want to view, and make sure it’s helpful to them to decrease your bounce rate.
Off-Page SEO
Off-page SEO, also known as off-site SEO, improves your website’s rank through external measures, such as online listings, backlinks, guest posting, and more. It involves actions taken elsewhere online to enhance a website’s reputation and relevance.
Online listings are like online phone books. There are dozens of listing sites that contain your business’s information. If most of these sites have correct and consistent information, Google is more likely to see the company as trustworthy because you are offering a good customer experience.
Off-page SEO is essential to build credibility, trustworthiness, and authority in the eyes of search engines, such as Google, as well as potential customers.
Conclusion
Both on-page and off-page SEO work hard to help your business get the visibility and reach it needs to be seen by potential customers! If you found this article to be helpful, learn about another type of SEO in our article “All About Local Search Engine Optimization!“
