So many questions are floating out there about The Metaverse. Let us help answer some of the big ones and show you what this growing online realm means to you and your business.
What Is The Metaverse?
You could think of the Metaverse as a 3D internet, an immersive environment where you can do so many things. You can have avatars, VR experiences, shop, socialize, etc. The Metaverse is still in its early development stages, and more companies are jumping on board all the time, with experiences such as Decentraland, Horizon, and more.
In Decentraland, you can buy and sell virtual clothing, land, structures, and more. Horizon Worlds allows you to build virtual worlds and enjoy gaming, entertainment, and fitness experiences with other people from around the globe.
The ultimate aim is for the Metaverse to be an online world with societies where people work, play, and interact as they do in the real world.
Who Owns The Metaverse?
Facebook (now Meta) started the name Metaverse, but parts of the Metaverse have existed long before through video games. Meta aims to make the Metaverse decentralized, meaning no one company will have control over it.
How Can You Enter The Metaverse?
As of now, there is no one way to enter the Metaverse. Since the Metaverse is still being built, you will have to hop in and experience the parts that do exist through individual company access points.
What Can You Do In The Metaverse?
Shop
Businesses are starting to sell virtual clothing that your Metaverse avatar can wear. Digital real estate is becoming a big thing, and you can purchase land in a digital world. NFTs (non-fungible tokens) are also becoming huge. Possessing an NFT is like having a unique signature that acts as a deed of ownership to digital goods.
Conduct Business/Invest
NFTs and cryptocurrency, at the moment, are the two most important things to invest in the Metaverse with. They are essentially the “building blocks” of the Metaverse. NFTs give you a personalized signature of a “deed” to digital goods, while cryptocurrency refers to a number of digital currencies.
Connect
The Metaverse is meant to be a social platform, as Facebook is. You can invite friends to play games, hang out and chat, and see virtual shows!
What Are Some Examples Of The Metaverse?
One of the most popular games as of late, Fortnite, is an example of the Metaverse. Players hang out, play games, and purchase in-game items for their characters. Another example, Roblox, is similar. Players in this game can even create their own worlds or games, making the gameplay much more customizable, which the Metaverse is all about.
What Does The Metaverse Mean To My Business?
Your business will need to learn how to adapt to changing technologies. As time passes, individuals will expect to be able to do more and more things online. Invest in building out unique online interactive experiences to continue to attract customers via the Internet. Start experimenting now and you will get out ahead of your competitors.
You’ll be glad you did!
