One of the latest features offered by TikTok is TikTok Shop. This feature allows you to buy and sell items within the app, and with the number of people on the app, this means you have the potential to reach a huge audience! TikTok offers numerous resources for its users, which means you will have assistance setting up your store at every turn.
What is TikTok Shop
TikTok Shop was introduced to TikTok in late 2022 as a convenient way to purchase or sell items on TikTok without ever having to leave the app! Creators or businesses can sell products through videos, lives, or a tab on someone’s profile page. An example of a profile with a shop is shown below.
Viewing products on TikTok Shop is much like viewing a product on Amazon or any other online shopping platform. Users can see reviews, product pictures, descriptions, and more! All purchases are made right within the app. An example of a product shown on TikTok is below.
How Do I Sell Things on TikTok Shop?
To have TikTok Shop access, creators will first need at least 1000 followers and be at least 18 years old in the US. Remember to set up your TikTok account with all of the correct information you want to display, as well as, a clear profile picture and optimized bio. Also, remember to post to your TikTok account regularly so you can generate more engagement, which could lead to more customers.
For more information on setting up your shop, check out TikTok’s help page!
Benefits of Selling on TikTok Shop
Putting your products on TikTok Shop is a great way to get lots of eyes on your items! The platform has over 1 billion users and 71% of these users have made an unplanned purchase because of TikTok. TikTok also has shopping hashtags that trend long-term, such as #TikTokMadeMeBuyIt, which also shows that the platform is steadily growing.
The platform also offers its users dozens of resources to create and run their shops. Through TikTok’s Shop Academy, you can learn detailed information on how to create your shop, sell items, promote your brand, and more. TikTok also offers insights on your sales, engagement, and views, so you can see how well your store is performing. Sellers can use this data to identify trends & optimize their strategies accordingly.
TikTok Shop is a fantastic opportunity for businesses to sell their products seamlessly in a growing app. With its expanding user base and potential to reach a large audience, the platform offers a new way for sellers to showcase and sell products. There are numerous resources available to help you get started and a variety of analytics to track performance and succeed. If you’re an e-commerce business, don’t be afraid to tap into TikTok Shop for your business!
