Many small businesses are willing to cut corners as they are growing, leading to little to no money being placed on creating a website. However, you’d be surprised to learn that having a website for your business can be very beneficial! Here we have 5 reasons why websites are important if you have a business.
Websites establish trust.
Have you ever searched for a business online only to discover that they don’t have a website or any online information? It can make you feel like that business is a little shady. Having a website establishes trust between you and your customers so you can continue making those sales!
Websites make you look professional.
75% of consumers admit to judging a company’s credibility based on the company’s website design, so imagine what people think if you don’t have a website. Some business owners choose to create a Facebook page, post some information on it, and move on, but that doesn’t always look professional. Creating a website for your business shows you care and are invested in success.
You have more control over your website.
If you’ve only created a Facebook page or another social media page for your company, you may be at risk of losing your information on those platforms! Because Facebook hosts your page on its own website, you won’t be able to recover your page if Facebook decides to delete a bunch of pages. Creating your own website allows you to own your own website address/domain name and chose who hosts your website.
Websites can attract more customers.
People will be more likely to visit your website and make a purchase/contact you if they see you have a trustworthy, professional website! Having all of your information in front of the customer makes things easier for both of you. And if you choose to run advertisements, your website can also function as a landing page.
Websites can assist your business’s SEO.
For people to find your business easier, it’s all about Search Engine Optimization or SEO. This means that people will be able to find you more easily through Google search results, giving you the opportunity to increase your customer base!
As you can see, in the digital age, websites have become essential to businesses everywhere. It’s now more important than ever to set aside money to have a website created for your business. Let The Digital People help today!
