Staying on top of the latest trends and upcoming holidays can be one of the trickiest parts of creating new, fresh content for your brand. How do you find enough material for content that’ll still remain relevant, no matter how far out it’s being scheduled? By creating and posting evergreen content!
What is evergreen content?
Evergreen content always stays relevant, informative, and valuable, no matter the time of year or current trends. It’s much like an evergreen tree, which stays green and vibrant, no matter the season.
Why is it important?
Instead of spending time hunting down the latest trends, businesses can save valuable time and resources by creating content that stands the test of time. This also allows businesses to focus on producing quality content, rather than trying to stay on top of the latest fads.
What are some evergreen content ideas?
Some examples are:
- Common Q&As
- How-to’s
- Testimonials or reviews
- Informational posts about your products/services
These types of content provide long-term value to readers and continue to drive traffic to your website, blog, or social media page for years to come.
Why should you post evergreen content?
Evergreen content is meant to save you time and give you more content when you don’t have an idea for a specific trend. It helps you when you schedule your content, so you’re not late on a trend. It can also boost your SEO efforts by allowing you to rank for topics that are frequently searched for. This drives traffic to your website and eventually gives you leads and sales.
If you’re interested in more content creation tips, check out this article on keyword research.
