As a business owner, you probably have a lot of your contact information floating around online. Chances are if you’ve made an address change, phone number change, or any other edit to your details within the time you’ve been in business, listing sites online could still have your incorrect information detailed there. This is where cleaning up your online listings comes in!
Here are a few benefits of an online listings service, such as the one we offer here at The Digital People.
Online Listings enhance Search Engine Optimization.
Website structure, content, and more are some of the factors that Google uses to determine how well your website ranks. One of these factors for local rankings is having your business’s listings correct. Google crawls the Internet for information related to your business. When it finds that your details are correct over several sites such as Yelp, Yellow Pages, and others, it considers this a positive when calculating your SERP ranking.
Online Listings increase website traffic.
Online listings can increase your website traffic. By your business’s contact information being posted across the web, you’re more likely to have a potential customer discover you. Some major sites to ensure your information is correct on include Google Business Profile, Yelp, Facebook, and Apple Maps.
Online Listings increase trust and credibility.
Correct online listings ensure trust amongst potential customers. Seeing different contact information in various places online while searching for your business is likely to frustrate potential customers. It looks cleaner and more credible when your contact details are consistent across the Internet.
Conclusion
Accurate listings are crucial for businesses in a variety of ways. Consistent listings across platforms improve SEO efforts, drive website traffic, and build trust. While a business owner can take time to correct their details across platforms such as Yelp, Apple Maps, and Yellow Pages, an online listings clean-up service is highly recommended to ensure hundreds of other sites are properly fixed!
If you found this article interesting, check out “How to Generate More Reviews.”
