Do you want to get into social media for your business? With over 4.26 billion people using social media, it has become crucial for your business to have a social media presence.
We understand, though, that some things about social media marketing can be confusing. One question that we hear over and over is, “What is the difference between a social media post and a social media ad?”.
Don’t worry, we will explain everything you need to know here!
Social Media Post
Also known as “organic social”, social media posts are the free content all users can post on their feeds, such as photos, videos, stories, and more. Your followers and followers’ followers can view, like, share, and comment on these posts, depending on the social platform chosen. Organic social media is the best way to create a relationship between you and your customers, so regular posting is key!
Social Media Ad
These are advertisements on social media, also known as “paid social.” Brands pay money to have their posts seen by new audiences. Paid social is the best way to target new customers and audiences on social media.
Social media ads are incredibly effective because you can easily target specific audiences, ensuring you don’t waste money. Ads on social media are also usually very cost-effective, meaning you get a bigger bang for your buck! Like organic posts, ads can be liked, shared, and commented on.
When posting for your business on social media, it is important to note that supplementing your posting with ads every so often is a great way to gain more exposure. With the way social platform algorithms have changed in recent years, it can be hard to have your posts seen by new audiences. Paid social is a great way to mitigate this!
For more great digital marketing tips that you can use, check out this article on Using Humor in Your Business Marketing.
