Do you want a great long-term solution to increase your business’s website traffic and credibility? Create a blog on your website!
Blogging when done regularly over time can be a great way to grow your online audience and establish yourself as an expert in your field. In this article, we will go into the key reasons why a blog on your website can be a real win for your business.
A blog is great for SEO
Search Engine Optimization (SEO) is the process of optimizing your website to rank better in search results from search engines such as Google and Bing. The blog on your website is the perfect place to offer keyword rich and helpful information to potential customers who are searching for what you offer.
For example, say you are a shoe store specializing in running shoes. You notice that a number of people are looking for information about what types of athletic shoes are best for trail running which means that they are in market. Why not write a blog post about “How To Pick The Best Trail Running Shoes?”. This post helps provide valuable information to your target audience and demonstrates your knowledge.
Check out or Keyword Research Guide to build a keyword list for your business.
It’s a free way to promote your brand
Adding a blog to your website costs nothing to you! It’s a free way you can promote your products and services. You can update your customers on sales, new products, and other company news.
A blog gives your business credibility
Writing articles that give industry-related tips makes your business look like an expert in your field. Because you aren’t charging for every bit of advice, you seem trustworthy and more credible!
It gives you more content to repurpose
Posts on your blog can make great content to repurpose into other forms when you find yourself stumped on what to create next. One post can be made into a piece of social media content, or several, depending on how much information you added. It can act as a guideline for any extra content you create and can be repurposed into videos, graphics, TikToks, and more!
In conclusion, blogging has several uses besides just being another page on your website. In fact, incorporating a blog onto your website can enhance your business’s online presence over time!
Did you enjoy this article? Check out this one on “Evergreen Content and Why It’s Important!”
